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Go to pageMarketing
Marketing connects products to their ideal audiences, blending the science of business with the art of creativity. If you thrive on measuring results within the context of taking a creative approach to business opportunities, marketing is a career option that combines both interests. Mastering the science of data, communication and strategy allows you to track performance against expectation and adjust messaging and tactics to drive sales growth. Creativity, multimedia communication, data analysis and strategic planning are techniques you can learn to build a successful brand, while an internship or capstone project offers experiential training in your field.
Go to pageManagement
Business management explores leadership through the lens of traditional, transitional and transformational practices with the goal of creating a successful company from a managerial perspective. With accomplished business professors to guide you, you’ll learn what it takes to build strong teams, motivate different personalities and work with employees of all backgrounds. Management is all about becoming a compassionate, inspirational leader to drive individual performance and operational success. At McMurry, you’ll study human resource management, operations management, 21st century leadership, organizational behavior and more, while participation in an internship or capstone project will give you real-world experience.
Go to pageFinance
To be successful, have a solid background in decision science and other quantitative fields. A strong understanding of accounting and good writing skills is mandatory. Finance curriculum at McMurry offers statistics, quantitative methods, and corporate, international, public and advanced seminar finance.
Go to pageEntrepreneurship
McMurry’s entrepreneurship program explores the steps needed to create, maintain and grow a successful enterprise, including what keeps a business operational, the complexities of capitalization, finance, accounting and marketing. Targeted training and skilled professors will help you evaluate your goals and develop and refine your ideas. With courses in law for entrepreneurs, entrepreneurial finance, family and prosaic enterprises, high-growth enterprises, and an internship or capstone project, students will be prepared to launch their own business, enter consulting or academia, or work at various levels of a corporation. At McMurry, you can earn a Bachelor of Business Administration in entrepreneurship.
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