Category: Business

A minor in international business combines the knowledge of business operations with culture and diplomacy. You’ll learn about world banking and trading systems while acquiring the skills to do business in markets around the world and adapt business concepts to other countries’ financial, sociopolitical, legal and economic systems. Once you’ve decided your major, you’ll choose a country or region of focus so that you’ll be prepared with the appropriate cultural intelligence. The international business minor offers a unique opportunity to broaden your business acumen and career options.

Marketing connects products to their ideal audiences, blending the science of business with the art of creativity. If you thrive on measuring results within the context of taking a creative approach to business opportunities, marketing is a career option that combines both interests. Mastering the science of data, communication and strategy allows you to track performance against expectation and adjust messaging and tactics to drive sales growth. Creativity, multimedia communication, data analysis and strategic planning are techniques you can learn to build a successful brand, while an internship or capstone project offers experiential training in your field.

To be successful, have a solid background in decision science and other quantitative fields. A strong understanding of accounting and good writing skills is mandatory. Finance curriculum at McMurry offers statistics, quantitative methods, and corporate, international, public and advanced seminar finance.

McMurry’s entrepreneurship program explores the steps needed to create, maintain and grow a successful enterprise, including what keeps a business operational, the complexities of capitalization, finance, accounting and marketing. Targeted training and skilled professors will help you evaluate your goals and develop and refine your ideas. With courses in law for entrepreneurs, entrepreneurial finance, family and prosaic enterprises, high-growth enterprises, and an internship or capstone project, students will be prepared to launch their own business, enter consulting or academia, or work at various levels of a corporation. At McMurry, you can earn a Bachelor of Business Administration in entrepreneurship.

At McMurry students will receive a firm background in liberal arts as well as training in business courses that will prepare them for the business world. McMurry offers a B.B.A. with a concentration in accounting, which includes courses in financial accounting, management accounting, taxation and auditing for a broad exposure to the field.

McMurry offers competitive business degree programs though the Walter F. and Virginia Johnson School of Business that prepare students for success in their careers.

• Accounting
• Business Administration
• Computer Information Systems
• Entrepreneurship
• Finance
• Management

• Marketing
• International Business